According to current data, Nigeria has approximately 36.75 million social media users. These figures represent a significant part of its population who use various social media platforms like Facebook, X, Instagram, WhatsApp, and more. This rapid growth of social media usage can be attributed to different factors like growing internet penetration, affordability of smartphones, and rapid adoption of digital communication in professional circles. 

What Is Nigeria’s Total Population?

Providing a backdrop to the aforementioned figures, Nigeria’s population currently stands at a robust 228.9 million, with a significant majority being young individuals of social media age. This demographic, constituting approximately 16.2% of the total population, underscores the potential future impact of social media in Nigeria. 

How many Nigerians do not Use Social Media?

Despite the large number of social media users in Nigeria, it is interesting to note that a sizeable majority do not use social media. For example, approximately 189.75 million people in Nigeria do not use social media platforms, accounting for about 83.8% of the population.

Several factors contribute to the high number of non-social media users in Nigeria. The primary factor is the limited access to the internet in rural areas, which hinders digital inclusion. Other contributing factors include the cost of data, lack of digital literacy, and other socio-economic barriers. 

*All data cited in this report were sourced from: 

https://datareportal.com/reports/digital-2024-nigeria?rq=nigeria